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SurveyAct Help Center

Cross Tab Analysis

If you would like to compare two or more variables side by side, you can use our powerful cross tab feature. In statistical terms, a cross tabulation displays the joint distribution of two or more variables. A report shown in Cross Tab mode will be displayed as a table, where each column represents the respondents who selected a particular answer choice. This feature is useful to help you answer questions such as:

  • What percentage of males purchased an item at our store?
  • Are males more satisfied with our products than females?

You can view the interaction between two questions and a distribution of how users responded to both of them.

How to Create a Cross Tab Report

In order to create a cross tabbed report, you must create a report with at least one filter.

  1. Click on the Reports icon on the top right of your screen, or click Reports in the sidebar.
  2. Locate the survey that you want to report on, and click New Report. (If you click on the reporting icon while in a specific survey, only that survey will be displayed. To view another survey, click the reporting icon on the top right of your screen).
  3. In the dialog box that appears, give your report a name that will help you refer back to it.
  4. Check the box labeled Apply Cross Tab Banner Configuration
  5. Add filters that correspond to the respondents that you want to compare.
  6. Click Save & View and the report you created will be displayed in the Report Viewer.


TIP:  To make cross tab reports easier to understand, make sure you give your filters easily identifiable names, like ‘Females’ or ’18-25 Years Old.’


You can view any previously created report in Cross Tab mode by switching the Cross Tab On/Off switch at the top of the report viewer to ON.



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