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Flavoured Milk Questionnaire
1.
What is your gender?
Male
Female
Prefer not to disclose
2.
What age bracket do you fall into?
0-15
16-30
31-45
45+
Prefer not to disclose
3.
What type of milk do you use?
UHT
Pasteurised
Soya
Goats
Other
Other (please specify)
4.
Which do you prefer?
Whole
Semi skimmed
Skimmed
Other
Other (please specify)
5.
Which UHT brands are you aware of?
Yazoo
Dairystix
Alpro
Danone
Other
Other (please specify)
6.
Which UHT brands have you purchased/consumed?
Yazoo
Dairystix
Alpro
Danone
Other
Other (please specify)
7.
What is your preferred flavour of milk?
Strawberry
Banana
Chocolate
Vanilla
Other
Other (please specify)
8.
Which of the following milkshake brands have you heard of?
Frijj
Yazoo
Shaken udder
Happy monkey
Other
Other (please specify)
9.
Which of the following milkshake brands have you purchased?
Frijj
Yazoo
Shaken udder
Happy monkey
Other
Other (please specify)
10.
Where are most likely to purchase flavoured milk?
Supermarket
Convenience store
Café
Vending machine
Other
Other (please specify)
11.
What do you consider the most important feature when buying/consuming flavoured milk?
Price
Packaging
Taste/flavour
Reduced fat
Other
Other (please specify)
12.
The company we are doing our live consultancy project for (Guiston) are launching new 200ml cartons of UHT flavoured milk into the market. Your responses and recommendations would be greatly appreciated.
How much would you be willing to pay for 200ml carton of flavoured milk?
0-49p
50-99p
£1.00-1.49
£1.50+
13.
Would you be interested in purchasing multipacks of 3x200ml of flavoured milk?
Yes
No
Maybe
14.
How much would you be willing to pay for a multipack of 3x200ml cartons?
£1.00-1.49
£1.50-1.99
£2.00-2.49
£2.50+
15.
If price isn’t a factor which of following non-price factors are the most important to you?
Packaging
Advertising
Flavour
Distribution
Other
Other (please specify)
16.
Would you be interested in American, European and Asian inspired flavoured milkshakes?
Yes
No
Maybe
17.
Under the American section, flavours for consideration include: (Choose your top 3)
Eggnog
Pancakes and maple syrup
Cheesecake
Apple pie
Chocolate chip cookies
Chocolate cake
Knickerbocker glory
Jam donut
Fudge
18.
Under the European section, flavours for consideration include: (Choose your top 3)
Black forest gateux
Turkish delight
Profiteroles
Sticky toffee pudding
Crème brulee
Macaroons
Crepes
Tiramisu
Manchester tart
Bakewell tart
19.
Under the Asian section, flavours for consideration include: (Choose your top 3)
Karnom krok (coconut cake)
Peanut
Almond cookie
Fortune cookie
Pineapple pie
Green tea cake
Payasam (rice and milk with cashew and raisins)
Lotus moon cake
Jojuble (date) moon cake
Kernel moon cake (5 nuts and seeds in maltose syrup)
Lychee
20.
For this premium and innovative product range how much would you be willing to pay per individual carton?
0-49p
50-99p
£1.00-1.49
£1.50+
21.
How much would you be willing to pay for a pack of 3?
£1.00-1.49
£1.50-1.99
£2.00-2.49
£2.50+
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